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|Getting my new 3G iPhone in Canada...Sort of.|
|Written by Peter|
As I write this, I have a new 3G iPhone…but yet I don’t. I arrived at 9am this morning at Eaton Center in Calgary (the mall opens at 9:30) to see that the T Booth store was open and there was a line. I quickly lined up and the staff there was friendly, telling me that they had 10 new iPhones and that my timing was impeccable as I was the 10th to arrive. Great! So far, so good. For the next one hundred and eighty minutes however, the line did not move…at all.
The staff at T Booth was not to blame for this, they had one phone on each ear and the computer in front of them trying to get the iPhone activated. What they weren’t expecting however was the massive, country-wide outages for their ‘Sales Center’ web application or the understaffing of Rogers/Fido call center reps. For the entire day (and as I write this, it is approximately 4:30) the staff has been non-stop trying to get activations through (Rogers mandated that you can’t take the phone home and activate later, you must do it in the store). I can only imagine that the situation at thousands of locations across the country is the same, and honestly it screams of poor planning on Roger’s behalf.
It was months ago that AT&T had activation issues when releasing the iPhone in the USA – Did nobody at Rogers think to envision a similar situation here and put extra staff and servers in place? Or perhaps they didn’t really believe their own hype and figured the launch would flop in face of their world-criticized data pricing. Regardless, here I sit without an iPhone in front of me, despite hours of waiting in the store. It’s at the store, with my name on it, but I can’t have it because of Rogers. Fail.
Update: As of 5:20pm the systems were responsive enough to process activations, and as a result I received my iPhone at 6:02pm.